Pre-Product Launch Sales Analysis

The Project

An end-to-end business intelligence project analyzing historical sales data for a simulated product launch scenario at Adventure Works, a global bicycle manufacturer.

Using Power BI, I transformed raw sales data into executive-level insights focused on product performance, customer behavior, pricing strategy, and launch prioritization. The analysis explored revenue trends, order quality, product demand concentration, and customer purchasing patterns to support data-driven business decisions.

The project involved data cleaning, KPI creation, exploratory analysis, and dashboard development, with a focus on communicating actionable insights clearly and effectively.

The project also involved evaluating dataset limitations and understanding how incomplete or constrained data impacts business interpretation and decision-making.

Key points

• End-to-end business intelligence workflow

• Data cleaning and preparation in Excel

• KPI and metric creation using DAX

• Interactive dashboards in Power BI

• Sales performance and revenue trend analysis

• Customer behavior and purchasing pattern analysis

• Product demand and pricing analysis

• Executive-oriented insight communication